Ismet Durel the Circumciser

A most relevant advertising campaign.

clipped from www.kiwipulse.com Ismet Dural is a circumciser who owns a clinic in Istanbul, Turkey. To spread the words on his specialize business he needed an easy and economical advertising solution. Healthy People by Grey, an advertising agency hired by Ismet came up with a very simple yet creative idea. They created a long poster with perforated edges so that if you rip a piece off you will get his contact info just like a business card along with the circumcised part of the penis. Very well executed and suitable ad for the purpose of the business. I can’t think of a better idea for advertising a circumcision clinic! Can you? Ismet Dural: Circumciser as a Profession Advertising Agency: Healthy People by Grey, Istanbul, Turkey Creative Director: Nurcan Yıldız Art Director: Tarık Akın Copywriter: Erçin Sadıkoğlu Released: January 2008