“Probably the worse lager in the world!“ This is the phrase etched in my brain from the name Carlsberg. This investment into a Bulgarian baking company to many seems like a good idea, perhaps it is rather than seeing another Bulgarian company collapse. However, even if it is just bread products not related to their ‘plastic’ brew, this may be a Trojan horse leading a major advertising campaign for their brewing company on the back of it.
Carlsberg Bulgaria, the local unit of the Danish brewery group, will acquire Blagoevgrad-based municipally-owned bread and bakery products maker Hlyab i Hlebni Izdelia, Blagoevgrad town hall said.
The news was confirmed by Carlsberg Bulgaria executive director Alexander Grancharov, who said that a part of the new facility will accommodate new production lines and warehouses, but the plans have not been finalised yet.
In a letter to mayor Kostadin Paskalev, the brewer outlined plans to close four of its production lines on the Balkans and channel investments into their Blagoevgrad facility. Grancharov declined to give further details.
Carlsberg was the only bidder for the municipal company, which was put for sale for a third time. Carlsberg paid 2.31 million leva for Hlyab i Hlebni Izdelia, which has three factories in Blagoevgrad and one in Logodash, near the border with Macedonia. It employs 55 people, according to the town hall.
Source: Dnevnik
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