Friday, 5 June 2009

Bulgarian And Fast Food - Advertising Is Working

Haloumi Cheese, Zaatar & Tomato Pizzas

I find this quite disturbing but thought again. It is only the town and cities in Bulgaria that provide fast food outlets. From what I see there is still a thriving need for fresh fruit and vegetables from families here. It depends on what you call fast food. There is homegrown fast food such as banitsa (white cheese filled pastry) then there is global processed fast food such as burgers and pizzas etc. The banitsa is still king here for morning ‘fast food’. This is not the case with the younger generations and school children. Certainly the children in town I see eat nothing but pizzas and other processed snacks. What do you expect when they get bombarded with global fast food on TV every day of the week nestle are the worse culprit! At least we still have a choice of fast food or slow food.

A market research firm Synovate has conducted its second global 'Healthy Living' survey on health, weight control and attitudes to food and exercise, and found that Bulgarians have outpaced Americans and the British in their loved for fast food.

The United States and the United Kingdom are known for consuming large amounts of fast food. Indeed, last year's No. 1 fast food nation was the United Kingdom, with 45 percent agreeing that they like the taste of fast food too much to give it up, barely surpassing the United States (where 44 percent agreed). But this year both nations have been resoundingly trounced in terms of fast food addiction.

In a surprise result, a hefty 68 percent of Bulgarians say they cannot give up their fast food. Stoyan Mihaylov, managing director of Synovate in Bulgaria, says the country, which was not part of last year's survey, is in the grips of fast food passion.

"Compared to mature fast food markets like the U.S. and the U.K., Bulgarians still find fast food chains a novelty and, to some degree, quite trendy. There are also limited convenient lunchtime choices in the cities so this is a normal lunch for grab-and-go office workers. What's more, there's no sign of this consumption slowing down."

Image by avlxyz via Flickr
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